03Case studies

Funnels we've shipped, in the nouns we shipped them in.

Six builds from the last eighteen months — events, launches, lead pipelines, brand systems. Each one with the numbers it actually moved.

POUR DECISIONS · WINE EVENING · CT
Five reds, one room, one night.
FRI · 18 JUL · 19:00
KEYES MILE · JOHANNESBURG
GENERALR 450
CURATEDR 680
SOMMR 1,100
FLAGSHIP · 2025

Pour Decisions · wine evening, sold out in fourteen days.

A complete event funnel: hero, tiered ticket picker, curated lineup, experience pillars, venue, FAQ, four-step booking with QR ticket, shop overlay with cart and checkout.

1,247
tickets · 14 days
R 842k
event revenue
7.2%
p→t conversion
3.8×
paid ROAS
Read the case study →
·More builds · 2024 — 2026
DTC · LAUNCH
veda · the daily tincture
PRE-ORDER · SHIP MAY
JOIN THE WAITLIST

Veda Health · v1 launch waitlist

A nine-day pre-order funnel for a wellness brand's flagship SKU. WhatsApp-first nurture, cart-abandonment recovery.

RESULT 3,400 pre-orders · R 1.2mRead →
B2B · PIPELINE
Atelier 9 — brand design at scale
CASE 01CASE 02CASE 03

Atelier 9 · stalled pipeline rebuilt

From a 1% website-to-call rate to 8.4%. New funnel, cold outbound, lifecycle nurture across four ICP segments.

RESULT 8.4× pipeline · R 4.6m bookedRead →
EVENT · MUSIC
north wharf · summer sessions
RESERVE A TABLE

North Wharf Music · summer residency

Twelve-week residency, six sold-out shows. WhatsApp ticket delivery, broadcast list for repeat buyers, table reservation overlay.

RESULT 6 sold-out nights · R 1.8m grossRead →
F&B · ECOM
Soul Coffee Co
SUBSCRIPTION · MONTHLY

Soul Coffee Co · subscription growth

Subscription sequence + WhatsApp nurture for monthly bean delivery. Win-back run on lapsed customers paid back in 11 days.

RESULT 412 new subs · 18% MoMRead →
PRO SERVICES · LEAD
Kenilworth & Whelan — private wealth
A short audit · twenty minutes
BOOK THE CALL

Kenilworth & Whelan · advisor pipeline

Lead-magnet funnel for a private-wealth firm. Quiet, considered, suitable for a HNW audience that distrusts marketing.

RESULT 92 qualified calls · R 38m AUM in pipelineRead →
HOSPITALITY · EVENT
Coastal Co · supper club
VOL.01VOL.02VOL.03
RESERVE A SEAT

Coastal Co · supper-club waitlist

Monthly supper club, 28 seats per night. Waitlist funnel + WhatsApp confirmation flow that filled twelve months in two weeks.

RESULT 12 months booked · 84% repeat rateRead →

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