Frontdesk
An always-on receptionist for service businesses that miss leads.
Most service businesses lose work to a missed call.
A plumber on a job. A clinic between patients. A trade going to voicemail at 6pm.
Frontdesk picks up the call, the WhatsApp, the web chat — qualifies the job, and books it into the calendar.
The leak in every service business
Calls go to voicemail.
A South African SME loses an average of one paying job per day to an unanswered phone after-hours.
WhatsApp piles up.
Enquiries arrive on the channel customers prefer — and sit unread until morning.
Quotes take days.
By the time the quote goes out, three competitors have already responded.
A voice and text AI that answers every enquiry, qualifies the job, books the appointment, and never sleeps. Built for the small operators who lose 30–40% of their leads after-hours.
Picks up every call
Voice AI answers in the business's voice, asks the right qualifying questions, captures the lead.
Replies on WhatsApp
Two-way conversational thread that books the job and confirms the address.
Drops it into the diary
Booking lands directly in Google / Microsoft 365 — no double-handling, no spreadsheet.
Sends the quote
For trades and clinics with rate cards: an instant first-pass quote while the customer is still warm.
Who Frontdesk is for
- Trades — plumbers, electricians, HVAC, roofers, locksmiths
- Clinics — dental, aesthetic, physiotherapy, veterinary
- Home services — cleaning, gardening, pest control
- Any service business that bills by the appointment
Four pillars the product is built on.
Voice AI
Natural-sounding agents trained on the trade. No robotic IVR.
WhatsApp first
Where South African customers actually message.
Calendar-native
Bookings land in the tools the business already uses.
Quote-aware
Optional rate-card and quote engine for trades.
Voice AI is finally good enough to sound human, and cheap enough to run for every small operator. The window where every SME suddenly has the same answering capability as a national chain — that window is now.
No. Frontdesk uses modern voice models with the business's tone, name, and script. Customers stay on the line.
Get involved with Frontdesk.
Three ways to be part of what we're building. Pick the one that fits.
Get early access.
Join the waiting list to be among the first to use Frontdesk when it opens.
Build alongside us.
Distribution partners, integrators, channel operators, and institutional partners for Frontdesk.
Track the build.
Investor relations for Frontdesk — early access to public-facing materials and milestones.